Writing on customer evidence, interview design, and the language people use when they describe their own problems. Written for founders deciding what to build next.
Validation · 18 August 2026 · 6 min read
Most founders can't tell their evidence from their conviction, because both feel the same from the inside. A practical test for separating them.
Read the piece →Research · 4 August 2026 · 5 min read
The social mechanics that turn customer interviews into false positives, and how to design questions that survive them.
Read the piece →Messaging · 21 July 2026 · 6 min read
What psycholinguistics says about the gap between how founders describe a product and how buyers search for one.
Read the piece →Method · 7 July 2026 · 7 min read
A week-by-week account of a decision-first validation sprint, including what gets cut when time is short.
Read the piece →Method · 23 June 2026 · 5 min read
Saturation, decision thresholds, and the two failure modes at either end of the research spectrum.
Read the piece →Signal & Sense is a biweekly newsletter on cognitive psychology, psycholinguistics, and user research — the same territory as these notes, in shorter form.
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