The fit call

Twenty minutes to find out whether this is worth either of our time.

Free. Three slots a week.

Run the Kill Decision assessment first. It takes ten minutes.

It's ten questions on whether you have enough evidence to keep building. You'll get a score and a read on where your gaps are — and it means we start our conversation somewhere useful, instead of spending the first ten minutes on background.

Get the Kill Decision →

What happens on the call

You tell me the decision you're stuck on. I tell you whether it's the kind of problem I'm good at, and roughly how I'd approach it.

That's the whole agenda. Twenty minutes, no deck, no discovery questionnaire.

If it's a fit, we'll talk about what a sprint would look like. If it isn't, I'll say so — and point you toward whoever I think is the better fit. I know most of the good people doing this work in Seattle, and I'd rather make a good referral than take work I'm not the right person for.

This is probably a fit if

You've raised, and you're about to commit resources you can't easily reverse
You have conflicting evidence about who your customer actually is
Your team disagrees about what the traction means
You've done customer research that's sitting in a folder nobody has synthesized
You're getting signups and no activation, and can't tell whether it's the product or the positioning

This is probably not a fit if

You're pre-funding. The honest answer is that the most valuable thing I can give you right now is free. Take the assessment, read Signal & Sense, come back when you raise.
You want confirmation. If you've already decided and you're looking for someone to validate it, we'll both find the engagement frustrating.
You need execution. I'm not a design partner, an implementation team, or a fractional product lead.
You need answers this week. A sprint takes three weeks. There's no compressed version that's still worth doing.

Why it's twenty minutes and not thirty

Because thirty minutes is long enough to turn into a sales call, and neither of us wants that.

Twenty is enough to establish whether there's something real here. If there is, we'll book more time.

Why only three slots a week

Because I'm one person, and the clients in front of me come first. Tuesdays and Thursdays, generally.

If the calendar looks empty for a while, that's not a bad sign — it means I'm mid-sprint.

Book a fit call

A few questions first, so I walk in already oriented.

Prefer email? hello@cxuxspark.com